The Dressipi Team

We're a bunch of entrepreneurs, fashion stylists and technologists who are passionate about giving everyone the know-how to look good at all times. We also love using technology to challenge the status quo and raise the bar on consumer services.

  • Sarah McVittie — Founder

    Sarah McVittie

    As co-founder, Sarah works with Donna on all things that do not involve styling or writing code! She has a slight obsession with data and is the undisputed Queen of the Spreadsheet.

    Previously, Sarah launched and ran the multi-award winning company Texperts (the first Q&A SMS service in the world). She is passionate about motorbikes and can be seen zooming around London on her new Triumph Street Triple motorbike. 

    In Sarah's own words 'Before Dressipi, I was a walking fashion faux pas—it's absolutely my perfect service.'
  • Donna North — Founder

    Donna North

    Alongside Sarah, Donna does all the 'other stuff', fuelled by rice cakes and coffee.

    Most recently, Donna led IMG Digital EMEA, building and launching a diverse range of applications, sites and software across sports, fashion and entertainment – and knew more about football and golf than was decent. Thankfully, she can now spend her Saturday afternoons eating crab and standing on her head.

    Who says lime green leather trousers and a purple plastic coat wasn’t stylish in 1997!
  • Nicki Black — Stylist

    Nicki Black

    Nicki is a talented freelance Art Director and Stylist. Having trained in Fashion Design, she worked with some of Europe’s most respected publications including Financial Times, Twill Magazine and British GQ, to name a few. In the role of Fashion Director she also launched Later Magazine, a men’s title targeting a stylish and distinguished readership. In high demand, Nicki also styles various celebrities and musicians. Throughout her career she has collaborated with many noted photographers creating inspiring advertising campaigns and editorials.

    Nicky is proud to boast an impressive collection of over 150 pairs of shoes!
  • Tara Kavanagh-Dowsett — Stylist

    Tara Kavanagh-Dowsett

    Tara began her styling career at The Daily Telegraph, having achieved a degree in Fashion Design at University of Westminster. She has contributed to many notable publications such as The Times, British Glamour and Sport & Street. Now based in the UK, Tara loved spending two years working in New York. As well as being a busy stylist, she also art directs for some of the best British clothing brands.

  • Selina Mills — Junior Stylist

    Selina Mills

    Selina spends her time obsessing over and refining our sizing data, ensuring our garments are tagged correctly and editing the garments that appear on everyone’s individual recommendations and emails.

    Starting her fashion life at Wallpaper, Selina has worked as a freelance fashion stylist across a range of publications and brands. She has a passion for still life editorial, and admits to being hooked on 90210.

    Worst outfit – hypercolour t-shirt, denim mini skirt and bright pink ski pants (OK, she was only 10!).
  • Gemma Soames — Stylist

    Gemma Soames

    Gemma worked as a jewellery designer in New York before coming home to pursue a career in fashion journalism. Now at the Sunday Times Style magazine she has test driven hotpants, taken flirting lessons and dressed as a Wag, all in the name of research. She is now their Fashion Features Director and writes Style’s weekly Wardrobe Mistress column, where she tries to solve her readers’ crises, one sartorial dilemma at a time.

  • Natalie Theo — Stylist

    Natalie Theo

    Natalie’s fashion credentials were earned at Conde Nast launching Russian Vogue and Greek Vogue, where she was lucky enough to meet and interview everyone from Yves Saint Laurent to Karl Lagerfeld. She then spent seven whirlwind years at the Daily Mail as their Fashion Editor, getting to grips with the dressing habits of millions of female readers on a daily basis. Fashion is in her blood. Follow her at The Fashion Chronicles.

    She tried to (unsuccessfully) conquer her fear of horse riding, just to get the leather riding boots. Which look great!
  • Philippa Mew — PR & Marketing Associate

    A Spanish and Business Studies graduate from the University of Edinburgh, Pip deals with all things Marketing and PR at Dressipi. Spurred on by her undeniable interest in all things fashion (and a sweet tooth to rival Sarah’s) Pip’s mission is to spread the Dressipi word.

    In her spare time Pip enjoys baking, reading, playing netball and watching weird and wonderful Latin American films.

    I was convinced that dressing in boys clothing was the way forward until the rather late age of 13. Things have most certainly changed since!
  • Kirstin Sinclair — Photographer

    Kirstin Sinclair

    Kirstin is an accomplished Photographer with a Bachelor of Arts degree in Fine Art Photography currently living in East London.

    She has been shooting fashion documentary at the major international catwalk shows held in New York, London, Milan and Paris for the past 9 years.

    Her work has appeared in a variety of publications including British Vogue Magazine, British Elle Magazine, Elle Collections magazine and British Grazia as well as online.

    Between fashion seasons Kirstin shoots fashion, beauty, portraits and events for a variety of clients including Louis Vuitton, Chanel, Net-a-Porter,, Topshop, Miss Selfridge and The Fashion and Textile Museum.

  • Frederick Cheung — CTO

    Fred oversees all things technical at Dressipi, as well as doing his share of the coding. Previously he worked at Texperts (later acquired by kgb), is the creator of Speed Download and the co-author of Emberlight. Programming since he was probably 3 1/2 years old, he is also a contributor to Ruby on Rails. Proud winner of a 2012 Ruby Hero award.

    In his spare time Fred shoots zombies and plays with his cats.

    Known to wear shirts inside out all day long without noticing.
  • Rob Bevan — Technology

    Rob, amongst other things, has been working tirelessly at solving fashion's biggest consumer issue — identifying each person's size in every brand ("the Size Finder"). He currently holds the highest number of commits to the codebase, but Fred is catching up fast.

    Before Dressipi, he wrote building energy management software for Oxford University, developed campaigns for The Climate Group and co-created BAFTA award-winning online drama. When not at the computer, Rob is usually in the kitchen and is currently working his way through the six volumes of Modernist Cuisine.

    Rob has swapped an expensive designer clothes habit for a uniform of black t-shirt and jeans.
  • Elena Duranova — Technology

    Bringing some girl-power into the technology team, Elena spends most of her time working on those missing bits and pieces everyone wants, but nobody has time for, as there's always something more important to do.

    A recent maths graduate, Elena started searching for something more dynamic than staring into 2^m x 2^n matrices. Now, apart from self-realising herself in the kitchen, she is taking on the heritage of Ada Lovelace joining the endangered species of women programmers.

    Finally, Elena no longer restricts her closet to a pair of jeans and a pile of geek T-shirts.
  • Kai Chan Vong — Technology

    Kai likes coding with elegant designs, photography with yummy food and now nice clothes on himself. Previously he worked at JustGiving and ArtFinder, on brand direction, robots to help people and a site that tells you what soup is available today.

    In his spare time he enjoys cooking, comics and football.

    Has a white hoodie that explains keming, a typography joke about kerning.

Roll Call to: Henry Addison, James Andrews, Michalis Christodoulou, Jaron Collis, Joel Gluth, Tom Lucas, Luke Redpath, Arthur Reutenauer, and Enzo Rivello who have contributed significantly to the Dressipi team.