Fashion Consumer Behaviour
There’s no showbusiness without the show or the business. Likewise, when it comes to fashion-tech there is no tech without the fashion.
Right from the start brands have showcased their product through outfitting: from catwalk collections to window displays, shop mannequins to advertising campaigns and on today’s social media platforms. They play a huge part in our everyday life.
It’s no secret that COVID-19 has accelerated the shift to digital commerce within fashion retail. Over the last 12 months, UK womenswear retailers have seen their online revenues increase by an average of 18%.
When a customer walks into a store they expect a great experience, and these expectations are continuously growing.
Nick Landia, Dressipi’s Chief Data Scientist explores the challenges of building intelligent and effective fashion recommendation systems to create highly personalised shopping experiences.
Fred Cheung, Dressipi’s CTO shares his highlights from the two day conference.
Fashion authority can’t be taught and it can’t be bought. Natalie Theo, Dressipi’s Style Director explores the importance of fashion intuition, and how combining it with data creates a powerful personalisation solution.
Being big advocates for women in tech, Dressipi had the pleasure of attending the most recent Code First: Girls Conference 2017 at Twitter’s London offices.