Understated and stylish shoes and boots handmade in Spain.
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Feel-good feet is what Padders is all about - think comfort and style with moulded soles. Also comes in a wide fit.
Paige Denim is the brainchild of a jeans model. As a result, its designs are all about excellent shapes, soft washes and good fits. A real celeb favourite.
Consider these the fashion-street version of hiking boots. Think canvas hi-tops with rubber tredded soles in dip-dyed shades.
Your go to brand for the perfect party pieces from cute prom dresses to floor sweeping evening pieces.
Slinky mini jersey dresses and fitted tops perfect for clubbing or cool casual looks.
A stylishly understated selection of totes and handbags in neutral tones, that will take you effortlessly from work-to-weekend.
The classic parka gets a contemporary update at Parka London.
Borrow from the boys with Part Two's masculine tailoring combined with feminine silhouettes.
Your go-to brand for glamorous party dresses.
A fun and cool selection of high top trainers from glittery metallics, wild colours and stud details.
Patrizia Pepe is an Italian label doing sexy fashion - think skinny jeans, evening tops, cocktail dresses. Plus big handbags and very high heels for a Euro look.
Paul and Joe is a French label that peddles laid back chic in a very French way. Expect lots of stripes, cropped trousers and jumpsuits as well as sexy dresses.
Paul and Joe Sister is the diffusion line from Paul and Joe, offering great weekend friendly staples as well as cute summer dresses for a great off duty wardrobe.
Paul by Paul Smith delivers the British designer’s youthful, weekend friendly take on things. Think interesting prints, denim and knits.
Paul Frank was started in 1995 in a Huntington Beach garage. The original hand sewn wallets and handbags were made as gifts. Cartoon character such as Julius and Skurvy decorate the pieces. The women's line includes mix and match PJ's, knickers and tee-shirts.
Paul Smith offers a quirky take on English classics. Check out his Paul Smith striped classics, quirky suiting and tailored blazers for colourful workwear.
Paul Smith Black offers the grown up, workwear options from one of Britain’s best loved designers. Head here for printed shift dresses and chic suiting.
Paul’s Boutique does trend lead fashion for the young at heart. Great for customised hoodies, jeans and accessories.
If you’re after something quirky, over-the-top, with a touch of vintage and the Mad Hatter thrown in dare to wear one of milliner Pea Cooper’s fanciful creations.
A value retail high street brand, offering the latest catwalk fashion looks, chic workwear and stylish outerwear pieces at affordable prices. In addition to their own range, the brand sells a vintage inspired fashion range designed by Pearl Lowe.
Looking for show stopping evening wear. Pearce Fionda's collection of evening dresses and party wear.
Londoner Penelope Chilvers turned the luxuriously handcrafted Spanish leather riding boot into a fashion must-have. One of her signature pieces, and favoured by Kate Middleton, it has now been joined by a selection of stylish leather boots, espadrilles and her Dandy velvet slippers, all made in Spain.
An outerwear brand with practical but stylish piece that will carry a casual look.
People Tree offers some of the best looking eco fashion around – think everything from T shirts to little black dresses in organic and fairtrade cottons.
Pepe Jeans was started in 1973, first selling from a market stall on Portobello Road. Collections are always on trend and it is not just about the jeans. The line now has everything from dresses to cute t-shirts and hoodies. The line has styles to suit all from a young and creative girl to an older more elegant woman.
Find beautiful pieces to flatter your shape and cater to ladies with larger busts. Perfect for chic shirts that don't gape and the ultimate in figure-flattering dresses.
A fashionable range of elegant leather footwear. Good for those looking for chic styles with a mid-heel and elegant flats. Also good handbags.
Go back to the very best of basics with French brand Petit Bateau's jersey tees and separates, fine knits and versatile dresses in block colours and neutrals. Great for breton tops and invaluable wardrobe solutions. Look out for their collaboration with urban chic label Carven.
Phase Eight is a great destination for grown up women wanting easy, grown up fashion. Head to Phase Eight for comfortable basics at reasonable prices.
Milliner to the stars the world over, from Hollywood to royalty, silver screen to catwalk, Philip Treacy OBE is renowned for his surreal and architectural creations that can only be described as feats of craftsmanship
As a rained sculptor Philippe Audibert's pieces are true works of art at once both beautiful but easily wearable for every day. His elasticated cuffs, dipped in silver or gold, combining metal and rhinestones are his signature pieces.
Philosophy di Alberta Ferretti is the cheaper offering from the uber feminine Italian brand. Head there for chiffon, floaty dresses and pretty beading eveningwear.
Pieces Accessories is a complete contemporary accessories collection with bags, belts, jewellery, shoes, basics and seasonal featured products. Pieces is vibrant, fun, glamorous and feminine accessories for the young urban and fashionable woman.
An ultra stylish collection of footwear and handbags.
On-trend jewellery at affordable prices.
Pineapple does brilliant activewear, leggings and signature eighties style t shirts at reasonable prices. Try Pineapple for fashion's take on fitness.
Trend led pieces for the curvy volume.
Fun slogan tees and relaxed pieces for a cool casual style.
Planet offer grown up fashion. Specialising in brights, Planet have got the basics covered: wrap dresses, workwear, simple handbags and bright accessories.
As well as a selection of classic ballerinas and mid-heel wedges and evening shoes, you'll find comfy boots with a fashion twist at Platino.
A range of t-shirts, polos and hoodies in simple easy-to-wear colours
Poetry Fashion is synonymous with effortless pieces for effortless dressing. This mail order company specialises in easy-to-wear basics with a modern edge. Hemp cottons, fine silks and linens are worked into ruched front tees, waterfall cardigans, maxi dresses in a muted palette that will form the core of your wardrobe.
For a touch of LA chic and laidback cool, fashion brand Poleci, founded by sisters Janice Levin-Krok and Diane Levin is your go to for modern classics.
This French luxury footwear and accessory brand combines the modern with a flavour of Parisian heritage. Great for go-anywhere day bags, trendy high heeled pumps and boots with a difference.
Amy Molyneaux and Percy Parker created fashion label PPQ. The design duo compose cutting-edge collections in a spectrum of vivid colours, strong shapes, bold prints and elaborate fabrics.
Precis Petite do basic styles with fashionable twists for petite ladies. You'll also find occasionwear, all designed for smaller women who like simple elegance.
This the diffusion range of designer brand Preen. For those who love bandage style dresses with a twist, trendy blouses, great trousers and everything Preen offers at a fraction of the price.
One of Debenhams fabulous designers for Debenhams' Edition designer concept, this collection captures the brands take on effortless cool mixing edgy pieces with feminine prints and colours.
Pretty Ballerinas are a great for a selection of day to night ballerinas and flats.
Cool, hip and fun sister brand to Paul & Joe Sister. Great for every day dresses with a twist and separates with a bit of a fashion edge.
Primark is the ultimate low cost fashion destination. Head there for an instant, cheap fashion fix, the latest trends or low priced basics.
Principles by Ben de Lisi is a fashion range perfect for everything from casual lunch dates to important evening events. With everything from the dress to the perfect pendant to go with it.
Pringle 1815 is the newer, younger, cheaper range from the Brit knitwear label. Head to it for shift dresses as well as pretty cardigans and printed silk blouses.
In 2000, after 3 centuries of knitwear Pringle launched a fashion line. Collections are innovative and glamorous.
Proenza Schouler was founded in 2002 by Lazaro Hernandez and Jack McCollough, who co-design the label's collections. The collections are modern and youthful. Shapes are minimal and sleek. Best known for their skilful tailoring.
BHS brand Profile features easy-to-wear day dresses, stylish tops, jackets, trousers and skirts, for a mix-and-match versatile wardrobe.
L.A. based t-shirt brand
Project/D London is a fashion label by Dannii Minogue and designer Tabitha Somerset-Webb. The collections have a selection of chic dresses, stylish day wear along with accessories.
Danii Minogue and Tabitha Somerset Webb have brought their fashion collection to Simply Be with their exclusive Project/D London for Simply Be range. You'll find a chic and fashionable range of dresses in their signature curve-flattering shapes.
Glam up by day or night in a selection of cute playsuits, vampy bodycon dresses and all the dazzling accessories to go.
The original outerwear brand has been given a style update with fashion forward must-haves.
Part of the ever-successful Inditex group consider this the hip, young and ultra-cool sister brand to Zara. You'll find fabulous separates with an edge, understated colours to keep you on the right side of moody and broody. This fashion has a street and club feel to it, perfect for attaining those casual-cool looks.
Puma does a fashionable take on sportswear. Try out their fashion forward trainers, as well as their good basic running kit for Puma's hi-tech approach.
Alexander McQueen PUMA fuses sportswear with fashion. The palette is of black, grey and yellow, but each season other colours are introduced to give an edgy feel.
Taking sports-luxe to a new stylish level footwear designer Sergio Rossi collaborates with sportswear brand Puma for a range of hip, fashionable trainers in bright satins and heels.
Called the "quirky king of avante-garde sneakers" Japanese fashion designer Mihara Yasuhiro has collaborated with Puma for a range trainers and bags.
Purdey was established in London in 1814 as a gunmaker. They now have a range of classic women's country pursuits wear. The range includes jackets, breeks, trousers and skirts.
An effortlessly chic and versatile collection of clothing, designed and styled for a modern, urban lifestyle. Cashmere is a benchmark across all of their products.
A range of gorgeous and timeless modern classics by Donna Karan.