Effective Date: 23 May 2018

Your Privacy Matters

We believe in being clear and open about how we collect and use data related to you. This policy provides detailed information about how and when we use cookies.

A cookie is a small file placed on your web browser or device that stores and retrieves information.

Does Dressipi use Cookies?

Yes, we use cookies and other technologies to ensure everyone who uses Dressipi has the best possible experience.

Cookies help us to provide, protect and improve Dressipi solutions and products. For example, cookies help us to keep your account safe.

By continuing to visit or use our services, or by ticking any consent box or by otherwise providing us with your consent, you are agreeing to the use of cookies and similar technologies for the purposes we describe below.

When does Dressipi Use Cookies?

We use cookies if you have a Dressipi account, use the Dressipi solutions or visit our retail partners who use Dressipi solutions and plug ins.

They enable us to identify you or your device, secure access to your account (including helping us know if someone attempts to login in to your account from a different device), easily enable you to connect your profile to retailers in our network and serve individually personalised clothing and outfit recommendations to you.

How Long does Dressipi Use Cookies for?

Dressipi only uses cookies for as long as is necessary in order to provide the most optimised services to you. In accordance with the law, Dressipi will never use cookies within its own controlled online environments for longer than 24 months following your acceptance of our cookies. Your acceptance of our cookies may be continuously refreshed as you use our services, for example when you update your profile data via our online platform, via the account settings page or when your consent is collated when you visit our site or use our services. Further details about how long our cookies are used are set out in the table below.

What Types of Cookies Does Dressipi Use?

We use two types: persistent cookies and session cookies. A persistent cookie helps us recognise you as someone who has an existing profile, so it’s easy for you to interact with our services without signing in again and/or easily connect your profile to retailers in our network. After you sign in, a persistent cookie stays in your browser and will be read by Dressipi when you return to one of our sites or a retail partner site that uses our services.

Session cookies only last for as long as the session (usually a single visit to a website or a mobile session).

What are Cookies Used For?

Cookies can be used to recognise you when you visit Dressipi or our retail partner sites, to remember your preferences and give you personalised recommendations that are in line with your permission settings. Cookies also make your interactions with Dressipi faster and more secure. Additionally, cookies allow us to bring you useful features through Dressipi plugins such as our aggregated wish list functionality and dislike buttons.

Categories of Use Description


We use cookies to verify your account and determine when you are logged-in so we can show your individual personalised clothing recommendations and content.

For example, cookies keep you logged in as you navigate between the retail partners to whom you have connected your profile, so you do not have to log in each time you visit different retailer environments.


We use cookies to help us keep your account, data and the Dressipi solutions safe and secure.

For example: Cookies can help us identify and impose additional security measures when someone may be attempting to access a Dressipi account without authorisations.


We use cookies to provide you with the best experience possible.

For example, cookies help us route traffic between servers and understand how quickly our solutions load for different people. Cookies also help us record the ratio and dimensions of your screen and windows so that we can render our sites and plugins correctly.

Analytics and Research

We use cookies to better understand how people use the Dressipi solutions so that we can improve them.

For example, cookies can help us analyse which parts of the Dressipi solutions people find most useful and identify features that can be improved.

How are Cookies Used for Advertising Purposes?

We do not use cookies for any form of advertising.

What Third-Party Cookies does Dressipi Use?

Our cookie table lists the third-party cookies on our sites. Please note that the names of cookies, pixels and other technologies may change over time.

Sometimes, third parties (such as social media providers) can place cookies on websites, apps and other technologies to track their subscribed users. This is not something that we authorise, but should this occur outside of our knowledge or control, these third parties are responsible for those cookies.

If you want further information about third party cookies or those used by social media providers, then please check the website of any social media accounts you hold and review your settings. More information will be provided on the website for the relevant third party.

Controlling Cookies

Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalised to you. It may also stop you from saving customised settings like login information.

What to Do if You Want to Remove Cookies?

In most cases you must consent to the use cookies. The exception is where the cookie is essential (for example, in order for us to provide you with our Services which require certain operational functions).

Where we are responsible for the overall online environment, we will ask you to confirm your use of cookies by asking you to click on an “I accept” tab (or equivalent).

This then confirms that you are happy to accept our use of cookies. When we are not responsible for the overall online environment (i.e., when this belongs to our retailers or other third parties which use our technology), you will be able to manage your consent of cookies, plug-ins and other similar technologies via that retailer or third-party environment directly.

Where our retailers use our cookies and make them available to you via their online environment, we always ensure that our retailers respect your opt-in and privacy rights, for example, in our agreements with them. We therefore strongly recommend that you check the privacy and cookies policies of each retailer website that you visit, and that you update your cookies preferences on that website directly. Even if the cookie used belongs to us, the retailer is ultimately responsible for ensuring that your privacy rights are respected. If you have any queries or complaints about how cookies are being used within one of our retailer’s online environments, please contact that retailer directly.

If you don’t want us to use cookies when you visit Dressipi, you can opt-out of some cookies on your Account Settings page.

If you don’t have an account, you can opt out here.

For us to recognise that you have opted out of cookies, we must place our Dressipi opt-out cookie on your device so we can know not to set other Dressipi cookies the next time you visit.

If you do not want to receive cookies, you can also change your browser settings on your computer or other device you’re using to access our services. If you use Dressipi without changing your browser settings, we’ll assume that you’re happy to receive all cookies on the Dressipi solutions. Most browsers also provide functionality that lets you review and erase cookies, including Dressipi cookies.

Please note that your Dressipi clothing recommendations will not work properly without cookies.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.wikipedia.org, www.allaboutcookies.org, or www.aboutcookies.org.

Other Helpful Resources

Browser manufacturers provide help pages relating to cookie management in their products. Click on the links below for more information.

Date of Last Revision: September 28, 2018

Cookies Table

Cookies used by Dressipi

These are cookies set by Dressipi and used only by Dressipi.

Cookie Expiration More Information
remember_user_token 24 months Allows us to identify you when you return
dressipi-session Session cookie (terminates at the end of your current session and in any case, never exceeds 24 months) Stores temporary data such as error messages
last-login 24 months Encrypted copy of the email address you last logged in with. This allows us to prefill the email field on the login form
Dressipi-mobile 24 months Records whether we should be showing you the mobile version of our site
_ga, _gid, _gat Up to 24 months These cookies are set by google analytics, which we use to analyse how our site is used See www.developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Dressipi_status 24 months This allows the retailer you are visiting to know that you have already completed signup with dressipi.

Cookies used by our retail partners

These are cookies set by Dressipi and readable by the retailer you are visiting.

Cookie Expiration More Information
Dressipi_status 24 months This allows the retailer you are visiting to know that you have already completed signup with dressipi.

Cookies used by third parties

These are cookies set and used by third parties providing services to Dressipi. See a www.developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage for more information on google analytics

Cookie Expiration More Information
_ga Up to 24 months Used by google analytics to identify users.
_gat 1 minute Used by google analytics to throttle request
_gid 24 hours Used by google analytics to identify users.

Retail Partner Account & Privacy Links