Effective Date: 23 May 2018

These Terms govern your use of Dressipi and the products, features, apps, services, technologies, and software we offer (the Services), except where we expressly state that separate terms (and not these) apply.

You are entering into this contract with Dressipi, a trading name of StyleMania Ltd a company registered in England and Wales under registration number 7063626 whose registered office is at StyleMania Ltd, 85 Great Portland Street, London, W1W 7LT, UK, trading as “Dressipi” (we, us or Dressipi).

Our Services

Dressipi’s mission is to help people easily find the clothes they will love and enable retailers to be more customer-centric and efficient. To help fulfil this mission, we provide the Services as described below:

Provide Personalised Recommendations for You:

What you buy and wear is unique to you. We help you (and millions of shoppers) easily find items that will suit your individual style, taste and preferences and can be worn well with items that are already in your wardrobe. We use the data we have to create these tailored recommendations (and associated content) - for example, your profile information, your preferences, the choices and settings you select and your activity and transactions on Dressipi sites, apps and plug-ins that our retail partners use. Keeping your profile accurate and up-to-date helps us to make these recommendations more accurate and relevant. Any information that we hold about you or any personal data that you supply to us under these Terms shall always be processed in accordance with applicable laws and terms of our Privacy Policy . If any information is gained about you via our cookies or other similar technologies, we always act in accordance with our Cookies Policy. Where cookies or other technologies which collect personal data or other information are held solely within our retailers’ environments, this is outside the scope of these Terms and our Services. You should therefore always check the privacy and cookies policy, as well as your general preferences if available, on each individual retailer website that you visit.

Empower Retailers to Improve Efficiency

We develop data products and solutions that enable our retail partners to get a deeper understanding of the types of clothes and features their customers prefer and want to buy. With this information our retail partners can establish a more efficient and optimised value chain which will ultimately reduce industry wastage.

Our retail partners pay us to provide them with a list of recommendations for each shopper, which they use to personalise your shopping journey experience when you are on their sites, in their stores or receiving communications from them (in accordance with your settings). Our retail partners can also pay us to provide them with insights that help them better forecast the types and volumes of products they should be creating, buying and selling.


You agree that by clicking “Sign Up”, “Connect Now”, or similar, registering, accessing or using our Services (described above), you are agreeing to enter into a legally binding contract with Dressipi.

If you do not agree to this contract (“Contract” or “Terms of Service”), do not click “Sign Up”, “Connect Now” (or similar) and do not access or otherwise use any of our Services. If you wish to terminate this contract, at any time you can do so by closing your account and no longer accessing or using our Services. This is based on the conditions for using our Services and does not have any bearing on your privacy or other statutory rights.

Registered users of our Services are “Members” and unregistered users are “Visitors”. This Contract applies to both Members and Visitors.

Our Data Policy and Your Privacy Choices

We collect and use your personal data to provide the Services described above to you. You can learn about how we collect and use your data in our Privacy Policy. We also encourage you to review the privacy choices you have about the ways in which we use data in your Account Settings. If you don’t have an account, you can opt out here.

Your Commitments to Dressipi

Service Eligibility

The Services are not for use by anyone under the age of 13. We provide our Services to you and others to help advance our mission. In exchange, we need you to make the following commitments:

  • You are the “Minimum Age” or older
  • You will provide accurate information about yourself
  • You will use your account for personal purposes only
  • You will not share your password, give access to your Dressipi account to others, or transfer your account to anyone else (without our permission). If, with our permission, you transfer your account or give access to anyone else, you are responsible for ensuring that all persons who access your account are aware of these Terms and other applicable terms and conditions and policies, and that they comply with them.
  • Further, if you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly contact us.

Notices and Messages

In order for us to perform the Contract and provide the Services to you, we will provide notices and messages to you in the following ways:

  • Within the Service
  • Or sent to the contact information you provide to us (e.g., email, mobile number).
  • You agree to keep your contact information up to date.

Such communications as described above are strictly necessary for the performance of these Terms and Conditions and the proper running of your account, and do not constitute marketing emails. However, you are able to access and review your Account Settings at any time to control and limit the type of messages you receive from us.

Third Party and Retailer Online Environments

We are not responsible for third party or retailer websites containing our technology, on which our technology is placed, or which you may have access to when using our Services. We are also not responsible for how they may use your personal data, unless we have entered into a specific agreement with them (for more information, please see our Privacy Policy).

Therefore, the use and placement of our technology on any third party or retailer websites should not be interpreted as approval by us of those websites or information you may obtain or have access to from them.

We have no control over the contents of those sites or resources. User-generated content on those third party or retailer websites is not verified or approved by us. The views expressed by other users, third parties or our retailers on third party or retailer sites do not represent our views or values. We strongly recommend that you verify the privacy and cookies policies for each retailer site that you visit and ensure that you update your preferences on those sites directly.

If you wish to complain about information and materials on third party or retailer websites, then please contact the owner of the website in question directly.

Rights and Limits

Your License to Dressipi

As between you and Dressipi, you own the content and information that you submit to the Services, and you are only granting Dressipi and our retail partners the following non-exclusive license:

A worldwide, transferable and sublicensable right to host, access, use, copy, modify, distribute, publish, and process information and content (consistent with your settings) that you provide through our Services and the services of others, without any further consent, notice and/or compensation to you or others.

You can end this license for specific content by deleting your content from the Services, or generally by closing your account.

You should know that, for technical reasons, content you delete may persist for a limited period of time in backup copies, and unless required by law or for claims management purposes, we will always ensure that any personal data contained in this content is pseudonymised or encrypted as appropriate.

Permission to Share Your Profile & Preferences

When you connect your profile to any of our retail partners you give us permission to share your profile, data with that retailer (in accordance with your Account Settings and our Privacy Policy).

This data will only be used to improve your personalised shopping experience with that retailer and to improve their understanding of the types of clothes and features their customers prefer and want to buy.

Additional Provisions

Updating our Terms

We work constantly to improve our solutions and develop new features to make our Services better for you. As a result, we may need to update these Terms from time to time to accurately reflect our Services and practices. Unless otherwise required by law, we will notify you (for example, by email or through our Services) before we make changes to these Terms and give you an opportunity to review them before they go into effect. Once any updated Terms are in effect, you will be bound by them if you continue to use our Services. We hope that you will continue using our Services, but if you do not agree to our updated Terms you can delete your account at any time, without prejudice to your privacy or other statutory rights.

Limits on Liability

Please note that we only provide our Services to you for domestic and private use. You agree not to use our Services for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

You are responsible for configuring your information technology, computer programmes and platform use our Services. You should use your own virus protection software. You must not misuse our Services by knowingly manipulating or copying our technology, including by introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful or in contravention of any other applicable laws. We will take such actions seriously, and where required by law or to safeguard our position, report any such actions to the relevant law enforcement authorities and we will co-operate with those authorities which may involve disclosing your identity to them. In the event of such actions, the Services provided to you will cease immediately.

We will use reasonable skill and care in providing our Services to you and in keeping a secure and error-free environment, but we cannot guarantee that our Services will always function without disruptions, delays, or imperfections or that our Services or technology will be secure or free from bugs or viruses.

Provided we have acted with reasonable skill and care, we do not accept responsibility for: losses not caused by our breach of these Terms or otherwise by our acts; losses which are not reasonably foreseeable by you and us at the time of entering into these Terms; and events beyond our reasonable control.


Both you and Dressipi may terminate this contract at any time with notice to the other. On termination, you lose the right to access or use the Services.


We try to provide clear rules so that we can limit or hopefully avoid disputes between you and us. If a dispute does arise, however, it’s useful to know up front where it can be resolved and what laws will apply.

These terms shall be governed by and interpreted in accordance with the laws of England and Wales which shall have exclusive jurisdiction over any disputes.

Date of Last Revision: September 28, 2018

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