Don’t Underestimate the Power of Emails: Maximise Your Most Powerful Asset
This webinar focused on how John Lewis and River Island enhance their customer experience through relevant personalised product recommendations and more importantly make every email work harder to deliver more revenue and profit. Watch the video recording to learn:
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The difference and benefits of personalisation over segmentation
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Why a fashion-specific approach makes a big difference
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Where you should be focusing your efforts and resources on for the best chance of engagement and maximum cash
The Silver Lining of COVID: Lower Return Rates - But Don’t Get Too Comfortable
This webinar discussed the impact COVID has had on return rates within the apparel market and the strategies to put in place to stop returns rising again. Watch the video recording to learn:
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How to review your own data to have a clear view of what is actually driving return rates
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How to build correct return segments on a per-customer basis and the appropriate action to tackle this
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How to build models on a per garment and per-product basis to better predict return rates and influence sell-through rates in real time
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Where you should be focusing your efforts and resources to tackle returns
How River Island used personalisation to deliver a 6% revenue increase in 12 months
This webinar with Stuart Rose and River Island focused on how the brand used personalisation to deliver differentiated customer experiences resulting significant revenue increases. Watch the video recording to learn:
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How to implement personalisation in fashion that delivers real results
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How to use data better to drive efficiency down the supply chain
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Why working with a fashion-specific solution is better than working with a generic one
How to optimise the sale of overstocked products and release maximum cash into your business
This webinar focused exclusively on how better use of data can deliver smarter solutions for shifting overstocked products. Watch the video recording to learn:
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How to adopt a strategic, staged approach for the optimum clearance strategy
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How better use of data can deliver smarter solutions for shifting overstock products
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How this can help deliver more profit and cash to your business
