Customers don’t want a flat journey that shows the same products in the same order to everyone. They want an inspirational, personalised experience that is completely relevant to them. How do retailers deliver a valuable, emotional online experience?
Customer Lifetime Value (LTV) and Personalisation, two words that get used a lot by the modern-day marketeer.
It’s no secret that COVID-19 has accelerated the shift to digital commerce within fashion retail. Over the last 12 months, UK womenswear retailers have seen their online revenues increase by an average of 18%.
