Part 1: Fashion Behaviour Data
The main takeaways from our Personalised Outfits Masterclass.
Right from the start brands have showcased their product through outfitting: from catwalk collections to window displays, shop mannequins to advertising campaigns and on today’s social media platforms. They play a huge part in our everyday life.
Whether we realise it or not, at some level we are buying into a version of a fashion trend each season. Some of us more than others.
Customer Lifetime Value (LTV) and Personalisation, two words that get used a lot by the modern-day marketeer.
It’s no secret that COVID-19 has accelerated the shift to digital commerce within fashion retail. Over the last 12 months, UK womenswear retailers have seen their online revenues increase by an average of 18%.
As we find ourselves navigating a transformed retail landscape, retailers have been forced to pay microscopic attention to their online capabilities and digital acceleration.
The main takeaways from our Overstocked Webinar.
Some of the best articles from the world of retail and its supporting industries.