Customers don’t want a flat journey that shows the same products in the same order to everyone. They want an inspirational, personalised experience that is completely relevant to them. How do retailers deliver a valuable, emotional online experience?
Nice outfit! Thanks, an algorithm styled it for me. Controversial? Maybe.
Fashion Consumer Behaviour
There’s no showbusiness without the show or the business. Likewise, when it comes to fashion-tech there is no tech without the fashion.
Quantifying Fashion Data
The main takeaways from our Personalised Outfits Masterclass.
Right from the start brands have showcased their product through outfitting: from catwalk collections to window displays, shop mannequins to advertising campaigns and on today’s social media platforms. They play a huge part in our everyday life.
Whether we realise it or not, at some level we are buying into a version of a fashion trend each season. Some of us more than others.
Customer Lifetime Value (LTV) and Personalisation, two words that get used a lot by the modern-day marketeer.
It’s no secret that COVID-19 has accelerated the shift to digital commerce within fashion retail. Over the last 12 months, UK womenswear retailers have seen their online revenues increase by an average of 18%.