How a luxury retailer gave each customer a tailored shopping experience and delivered an extra 12% increase in Revenue Per Visitor and 25% reduction in Returns

The Challenge

Fashion behaves completely differently to other industries and, beyond that, customer expectations of the luxury market are different to that of the high street.

In addition, with a broad customer base across the United Arab Emirates and Europe, providing recommendations was going to be particularly complex with the inclusion of both modest and non-modest dressers. Recommendations had to be suitable depending on the need of each customer.

The luxury brand was looking for a partner within the fashion domain with which they could deliver the best possible shopping and dressing experience that went beyond the basics to enable a more predictive offering both in terms of the products and outfits a customer sees.

The Solution

One of the benefits of working with Dressipi is the ease of getting the recommendations up and running and the high level of support dedicated throughout. This ensures clients get to see the benefits of the solution on an ongoing basis.

The SolutionThe Solution

The Results

When testing entry-level fashion-specific recommendations, the improvements were beyond all expectations. Dressipi outperformed the brand’s incumbent recommendation provider in all core metrics:

“We didn’t want to offer the status quo of basic recommendations. We wanted to go beyond that and truly predict what our customers were looking for at an individual level. We wanted a partner that went the extra mile, truly understood the fashion domain and would work with us to innovate and create unique experiences that were in line with our brand DNA. Dressipi delivers on all of this and allows us to offer our customers a truly personalised experience, which is a key part of our strategy.”

Director of Ecommerce

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12 %

Rev per visitor increase

2 %

AOV increase

11 %

Conversion increase

25 %

returns reduction

To learn more about how Dressipi can increase your revenue and reduce returns with recommendations suitable for each and every customer and always inline with your brand DNA, please get in touch today.

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