@natalietheo
Why Outfits Matter
Nice outfit! Thanks, an algorithm styled it for me. Controversial? Maybe.
Fashion is Different: You Can't Create Fashion-Specific Algorithms Without Fashion Expertise
There’s no showbusiness without the show or the business. Likewise, when it comes to fashion-tech there is no tech without the fashion.
A Trend is a Set of Data Points
Whether we realise it or not, at some level we are buying into a version of a fashion trend each season. Some of us more than others.
Personalised Emails: Adapting to the Online Shift in a Post-COVID World
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As we find ourselves navigating a transformed retail landscape, retailers have been forced to pay microscopic attention to their online capabilities and digital acceleration.
Amazon Gets Physical
More and more of the industry’s key online players are popping up as temporary bricks-and-mortar stores. Natalie Theo, Dressipi’s Style Director visited Amazon’s new pop-up to explore how they manage to replicate that exceptional online customer experience, in a physical space.
Fashion + Data = A Match Made in Personalisation Heaven
Fashion authority can’t be taught and it can’t be bought. Natalie Theo, Dressipi’s Style Director explores the importance of fashion intuition, and how combining it with data creates a powerful personalisation solution.
From Clicks to Bricks - Boden's New Flagship Store
As more and more pureplay retailers open physical stores, Natalie Theo, Dressipi’s Style Director ventures to Boden’s new flagship.
Zara’s Self-Service Check Out Highlights a Stronger Focus on Creating Better In-Store Customer Experiences
Natalie Theo, Dressipi’s Style Director tries out Zara’s new self-service check out technology for herself.
How To Create A Personalised Shopping Experience
Natalie Theo, Dressipi’s Style Director explores the meaning of Personalisation, and how retailers can use it to create one to one shopping experiences for their customers that will delight and inspire them.