Personalization in retail is a powerful tool for selling and communicating to consumers. But what does it actually entail?
Adoption of Artificial Intelligence (AI) is apparent across multiple sectors and has now started to play a crucial role in transforming the fashion industry.
Nick Landia, Dressipi’s Chief Data Scientist, explores the challenges of building intelligent and effective personalized recommendation systems. The goal? To create truly personalized customer experiences.
Right from the start brands have showcased their product through outfitting: from catwalk collections to window displays, shop mannequins to advertising campaigns and on today’s social media platforms. They play a huge part in our everyday life.
“Thanks for your purchase! Here’s how we’d style it…”
Customers don’t want a flat journey that shows the same products in the same order to everyone. They want an inspirational, personalized experience that is completely relevant to them. How do retailers deliver a valuable, emotional online experience?
Nice outfit! Thanks, an algorithm styled it for me. Controversial? Maybe.
Fashion Consumer Behavior
The main takeaways from our Personalized Outfits Masterclass.
We take a look at our top predictions in the world of retail for 2019.
With technology developing at a rapid pace, how best to target customers and deliver products and experiences that are truly relevant to them is a hotly debated topic.
More and more of the industry’s key online players are popping up as temporary bricks-and-mortar stores. Natalie Theo, Dressipi’s Style Director visited Amazon’s new pop-up to explore how they manage to replicate that exceptional online customer experience, in a physical space.
For those who weren’t able to make the yearly Ecommerce Expo, or simply didn’t have enough time to squeeze in the best talks, here are our main takeways from the event.
With physical retail spaces increasingly being occupied by brands that started online, Georgina Fisher visited 5 Carlos Place, Matchesfashion’s new concept store.
Some of the best articles from the world of retail and its supporting industries.
Bricks & Mortar retailers won’t die, they’ll evolve. Donna North, Dressipi’s Co-Founder discusses a new and exciting phase of retail.
Fashion authority can’t be taught and it can’t be bought. Natalie Theo, Dressipi’s Style Director explores the importance of fashion intuition, and how combining it with data creates a powerful personalization solution.
As more and more pureplay retailers open physical stores, Natalie Theo, Dressipi’s Style Director ventures to Boden’s new flagship.
Natalie Theo, Dressipi’s Style Director tries out Zara’s new self-service check out technology for herself.
Natalie Theo, Dressipi’s Style Director explores the meaning of Personalization, and how retailers can use it to create one to one shopping experiences for their customers that will delight and inspire them.