Sarah McVittie

@sarah_mcvittie

Right Data. Right Direction.

Right Data. Right Direction.

Apparel retailers are facing another period of uncertainty so protecting profits will be critical. Fixing the quality and depth of data at the top of the funnel will deliver outsized impacts on the profitability for retailers.

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PODCAST: Making It Personal

PODCAST: Making It Personal

Customers don’t want a flat journey that shows the same products in the same order to everyone. They want an inspirational, personalised experience that is completely relevant to them. How do retailers deliver a valuable, emotional online experience?

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