Sarah McVittie

Co-Founder

Unlocking the Power of Personalization [PODCAST]

Unlocking the Power of Personalization [PODCAST]

Personalization is the tool for staying ahead of the competition. Especially in a time when customers have less disposable income - knowing what they want, when they want it is key to increasing revenues and reducing returns.

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Right Data. Right Direction.

Right Data. Right Direction.

Apparel retailers are facing another period of uncertainty so protecting profits will be critical. Fixing the quality and depth of data at the top of the funnel will deliver outsized impacts on the profitability for retailers.

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Fashion Returns: A Headache for Retailers and the Environment

Fashion Returns: A Headache for Retailers and the Environment

After 2 years of lockdowns and disruptions, UK fashion retail is beginning to steady. We expect the size of the UK fashion market in 2022 to be just about back to 2019 levels but retailers need to account for a big hit to their apparel return rates looming on the horizon.

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But, the good news is we can see what’s coming.

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Some interesting findings from our data analysts.

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Some interesting findings from our data analysts.

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Some interesting findings from our data analysts.

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Customers don’t want a flat journey that shows the same products in the same order to everyone. They want an inspirational, personalized experience that is completely relevant to them. How do retailers deliver a valuable, emotional online experience?

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Customer Lifetime Value (LTV) and Personalization, two words that get used a lot by the modern-day marketeer.

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It’s no secret that COVID-19 has accelerated the shift to digital commerce within fashion retail. Over the last 12 months, UK womenswear retailers have seen their online revenues increase by an average of 18%.

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Why fashion-specific customer experiences can drive profitability and loyalty in-store.

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Sarah McVittie, Co-Founder of Dressipi recently participated in a panel on returns at Tech.Retail Week. In this post, she shares her highlights.

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