Reactive to Predictive Retailing
For fashion-specific personalisation to be truly transformational, personalising the product experience and customer experience are equally important. Dressipi supports the creative process by giving actionable insights that help retailers optimise the product range for the upcoming season as well as more accurately predict the correct quantity and size for each individual location.
Retailers can quickly and easily:
- Explore customers and customer segments across all product sales and returns
- See how customers match to inventories
- Have a useful, data view of all products attributes
Key Features
Data Insight
A deeper understanding of core customers and customer segments. Easily view how customer profile attributes shift over time. See accurate data on attitudes to trends, preferences, lifestyle and where else the customer shops for key wardrobe items.
Drill down to understand which customers or features are causing high sales growth or increasing returns.
All data insights are delivered in a simple, easy to use interface, optimised to be discussed and actioned in weekly trade meetings.
Predictive Insight
Minimise returns by predicting the likely return rate of each product within just a few days of trading, then avoid re-purchasing items with a high propensity for returning.
Accurately predict how your core customers will respond to upcoming seasonal trends. Optimise your split of trend pieces and basic styles.
Ensure your merchandising buys exceed expectations by using Dressipi’s garment and feature checker to optimise forecasting at a SKU, size and individual location level.
Key Benefits
Increase sell-through and reduce markdowns
Respond quickly to trends and the changing demands of your customers
Make better informed decisions at a SKU and size level
Case Study
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Paul HornbyHead of eCommerce, Shop Direct
“Customers with a Dressipi profile clicking through from the Style Hub to a product page are 76% more likely to place an order than when the same customer clicks through from other parts of the site. We are very happy with the performance and look forward to future developments.”