Data & Insights

Rethinking Personalization: Transforming Retail in the 21st Century?

27 October 2023

We ended up having a profound discussion about the evolving landscape of personalization and its critical role in shaping the future of retail. Most retailers today have too narrow a view of the use and potential of personalization: they think of personalization in terms of segments, widgets on a site, and possibly some AB testing.

Personalization
Technology
Business Insights
Data & Insights
Customer Experience
Podcasts

Returns are always a hot topic in January with the rush post-Christmas and they come with no surprise as an expensive cost.

Personalization is the tool for staying ahead of the competition. Especially in a time when customers have less disposable income - knowing what they want, when they want it is key to increasing revenues and reducing returns.

Stocked up on bags and boots for Black Friday 2022?

In fashion, there is plenty of data available on marketing channels and transactions. However, retailers never had quality data for what the customers care about the most - the clothes.

From tricky trends to spring/summer favourites, what trends your customers are buying into and how they’re wearing them is integral in how our Dressipi data helps to inspire merchandising each season.

Apparel retailers are facing another period of uncertainty so protecting profits will be critical. Fixing the quality and depth of data at the top of the funnel will deliver outsized impacts on the profitability for retailers.

RecSys is the premier international forum for the presentation of new research results, systems and techniques in the field of product recommendation systems.

Right from the start brands have showcased their product through outfitting: from catwalk collections to window displays, shop mannequins to advertising campaigns and on today’s social media platforms. They play a huge part in our everyday life.

After 2 years of lockdowns and disruptions, UK fashion retail is beginning to steady. We expect the size of the UK fashion market in 2022 to be just about back to 2019 levels but retailers need to account for a big hit to their apparel return rates looming on the horizon.

But, the good news is we can see what’s coming.

Some interesting findings from our data analysts.

Some interesting findings from our data analysts.

Some interesting findings from our data analysts.

Whether we realise it or not, at some level we are buying into a version of a fashion trend each season. Some of us more than others.