We ended up having a profound discussion about the evolving landscape of personalization and its critical role in shaping the future of retail. Most retailers today have too narrow a view of the use and potential of personalization: they think of personalization in terms of segments, widgets on a site, and possibly some AB testing.
Customer Lifetime Value (LTV) and Personalization, two words that get used a lot by the modern-day marketeer.
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As we find ourselves navigating a transformed retail landscape, retailers have been forced to pay microscopic attention to their online capabilities and digital acceleration.
Fashion authority can’t be taught and it can’t be bought. Natalie Theo, Dressipi’s Style Director explores the importance of fashion intuition, and how combining it with data creates a powerful personalization solution.
Natalie Theo, Dressipi’s Style Director explores the meaning of Personalization, and how retailers can use it to create one to one shopping experiences for their customers that will delight and inspire them.
Sarah McVittie, Co-Founder of Dressipi recently participated in a panel on returns at Tech.Retail Week. In this post, she shares her highlights.
